The Remarkable Fools Letter

The Remarkable Fools Letter

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The Remarkable Fools Letter
The Remarkable Fools Letter
oh, holy shit
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oh, holy shit

the shopping malls are seething

Jim Dalling's avatar
Jim Dalling
Dec 24, 2024
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The Remarkable Fools Letter
The Remarkable Fools Letter
oh, holy shit
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Let’s celebrate the fools around us all.1

I have come to love Christmas shopping - especially last minute Christmas shopping.

Most tend to avoid going to stores at this time of year. Foolishly enough, this is the time of year that I find retail delight.

It’s as though all the rules and codes and unspoken customs that we have to navigate, and all the games we have to play as part of contemporary life are not enough. At Christmas? So many of us put extra pressure on ourselves, and then, like the springs from a toaster popping up, delivering beautiful golden caramelized sourdough, people pop. People snap.

I love watching people snap - or on the verge of snapping.

And when it comes to people freaking out unnecessarily, there’s no better time of year nor place to be than a shopping mall leading up to Christmas.

You fool! That’s not what Christmas is about!

No?

Christmas is a holiday that celebrates the emergence of light when we are experiencing darkness.

What could be more light than laughing at …

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