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unwrapping the hype
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unwrapping the hype

on a cold winters night

Jim Dalling's avatar
Jim Dalling
Dec 09, 2024
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The Remarkable Fools Letter
The Remarkable Fools Letter
unwrapping the hype
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Santa’s coming.

Look busy?

With Christmas just over two weeks away, I’m reminded of how excruciating waiting for the man in the red suit to slide down the chimney and provide me with some of moulded plastic that I longed for the most.

Santa though?

He’s not called ‘Snickers’.

Sure things can be satisfying when we rip open the packages, but after the initial euphoria, there’s just a whole lot of crap to deal with.

There’s a whole lot of excitement that gets built up for what?

It seems the excitement is the more the point of the whole ‘Santa thing’.

When the excitement passes and the toys are put away, it’s lucky there are some ribbons and boxes left over.

There’s a lot of satisfaction that comes from playing with the cats on Christmas morning.

The boxes and ribbons? They’re part of the Santa hype machine.

It’s no small wonder that the packaging brings more satisfaction than the contents.

What’s overhyped and ultimately empty with you?

Or,

Is the hype the entire point - as things get darker, a bit…

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