tips from a tour guide

on building trust with the corny

If you want to build trust when showing people around your town,

Begin with an old joke.

How many bodies are buried in that cemetery?

Let your guests complete the joke:

ALL OF THEM!

A chorus functions the same way whether a song or a punch line.

Bring something familiar to sights that they are seeing for the first time.

Include them with a joke they know.

And in doing so?

They’ll feel welcome and belonging.