If you want to build trust when showing people around your town,
Begin with an old joke.
How many bodies are buried in that cemetery?
Let your guests complete the joke:
ALL OF THEM!
A chorus functions the same way whether a song or a punch line.
Bring something familiar to sights that they are seeing for the first time.
Include them with a joke they know.
And in doing so?
They’ll feel welcome and belonging.