the slow motion wipe out

started before I got on the bike

When does a plan start going wrong?

Is it when the rock hits the derailer?

Do we go sideways once we wipe out on the trail?

If I were to tease apart every failure I’ve had, most of the lessons originate from something that got missed early on. This most recent attempt to sell an experience went sideways the moment I made the choice to lead our bike trip.

My problem?

I have lots of ideas of what I believe might be fun for others. Once I go to try to get others to engage, there’s usually silence.

That was the case again with this bike trip.

I could have planned and marketed this event for a full year and it still would have been as successful as a hen sitting on an egg without a rooster.

Nothing would hatch, things would get stinky and those most engaged in the process (me) would be disappointed.

I had a plan. The plan was poor to begin with as it had one fatal flaw - I didn’t really know who I was trying to bring along with me.

I needed to have an imagined person with a problem that I could comm…