Rusted reality vs the marketing department

in praise of real work

The more you look for something, the more often you notice them.

When we bought our first car, the salesman said: Just look around. All you’ll see for the next while are Toyotas everywhere.

It was true. We loved our little Echo hatchback and everywhere we looked we saw people just like us! Rolling from Costco to hiking trails there were hundreds of other young couples just like us exploring the world.

Our neighbourhood is no different with tradespeople

Most places?

They tend to hire people with vans or trucks with name branding on the side.

I spoke to a dude and he told me:

People like the branding. It makes them feel safe. They know what the’re getting. Or at least they think they do.

Pressed further he admitted, you can be just one guy in a truck, but if you have a truck that’s wrapped in plastic, people will think you’re bigger than that and they’ll trust you more.

I asked him about my truck as a handyman truck.

Truck people know your truck. These posh twats? They don’t know shit about truck…