on riding a bicycle to Costco

what would Bill Murray do?

Dear reader,

When you seek guidance, where do you turn?

For some it’s a priest or perhaps the bible.

Others, check their horror scopes.

Still more consult with friends.

A few fools speak with a therapist.

And then there are some who act like this fool and attempt to imagine the course of action taken by one of their heroes.

Christians for a number of years wore bracelets with the letters WWJD - What would Jebus do?

Trey Parker and Matt Stone challenged us to ask ourselves What would Bryan Boitano do?

Me?

I typically ask myself What would Bill Murray do?

Recently I was tasked with picking up a gift card from Costco for my fathers birthday.

I traveled there by bicycle.

Now dear reader, take a moment to contemplate the absurdity of my action.

I went to Costco - the store to buy cases by the truckload on a bicycle.

Given that everything about Costco is about making purchases at scale, I wasn’t that surprised to find that they didn’t have a bike rack.

No worries, I thought to myself, it’s Costco, I’ll …