I love to watch hockey on television. These days, it’s a difficult thing for me. Not only because my team is dead last in the NHL.
I can’t turn on the Tee Vee due to the terrible commercials.
Not only do the truck advertisements mistify me with their preteen points of appeal. (the truck advertisements are truly terrible. It’s as though they are having a contest to ‘find the man with the deepest voice)
Anyway…
The advertisements I hate the most are associated with a cause that’s dear to me.
On the 26th of this month, it’s the day to talk about mental health - brought to you by Bell Canada.
The ads?
They’re sombre. They are serious. They are so damn sanctimonious that they make me want to puke.
They make it look like having a hard time, having difficult feelings or looking for support is some sort of melodramatic epic display of seriousness.
Tim Ferris, near the end of Tools of the Titans makes this plea: You are not flawed, you are human.
He does this in an attempt to reassure someone who feels…
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