hope.
what comes to mind?
When I read the word ‘hope’, my mind goes straight to bike parts.
Hope is a British company that makes high quality bike parts. Brakes, levers, stems - all sorts of high quality parts.
Great branding eh?
When you hear the word hope, think of us.
After that, I think of the words ‘Hope springs’.
Hope is the ultimate in rebound and recovery propellent.
In order for springs to work, they require compression. For hope to be most effective, you need to endure a load.
In order for hope to spring, it needs to be compressed first.
Even a golf ball gets distorted before exploding of the face of the club.
Hope springs.
So, when you’re low, how compressed are you?
Are you still compressing or are you ready to spring?
When will you allow your hope to explode?
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